Instagram has developed into one of the most effective social media channels for brands and people trying to expand their customer base. The platform presents a substantial potential for anyone trying to develop their following and improve their visibility, with over 1 billion monthly active users. It can be difficult to stand out in such a busy environment, though.
We’ve compiled a list of 10 tested tactics that you can use to improve your visibility, establish your brand, and expand your following in order to assist you navigate the Instagram landscape and accelerate your growth. Some of the most successful Instagram users have put these tactics to the test and shown them to be effective, from consistency and interaction to influencer partnerships and Instagram ads. You’ll be well on your way to expanding your Instagram profile and attracting new viewers by putting these techniques into practise.
Table of Contents
- 1. Post Consistently
- 2. Use Hashtags
- 3. Engage With Others
- 4. Run Contests and Giveaways
- 5. Utilize Instagram Stories
- 6. Collaborate with Influencers or Other Brands
- 7. Create Instagram Ads
- 8. Use Instagram Analytics
- 9. Optimize Your Profile
- 10. Keep Your Content Unique and Creative
- 11. Use Instagram Live
You can increase the number of followers on your Instagram account in a number of ways:
1. Post consistently: Make an effort to post often and when your audience will be most interested.
2. Use hashtags: Include pertinent hashtags on your posts to help people who are searching for such topics find them.
3. Engage with others: Engage in social interaction by leaving comments, liking, and sharing other users’ posts to attract their attention and create connections.
4. Run contests and giveaways: Run ongoing giveaways and contests to interact with your fans and draw in new ones.
5. Utilize Instagram Stories: Use Instagram Stories to show your fans a behind-the-scenes look at your brand or company.
6. Collaborate with influencers or other brands: You can expand your audience by working with influencers or other brands in your sector.
7. Create Instagram ads: Create Instagram ads and run them to expand your audience and increase your following.
8. Use Instagram analytics: Utilize Instagram analytics to track your success and determine what is and is not working.
9. Optimize your profile: Ensure that your profile is full and optimised, with a clear profile image, bio, and contact details.
10. Keep your content unique and creative: Maintain originality and creativity in your content in order to stand out from the crowd and gain more followers.
11. Use Instagram Live: To interact with your followers in real-time and develop a closer bond with them, use Instagram Live.
1. Post Consistently
It’s crucial to post frequently for a number of reasons. First off, it keeps your audience interested in and engaged with your material. Your followers will be more likely to check your account frequently if you publish frequently because they will know when to anticipate new information from you.
Additionally, since Instagram prioritises accounts that post frequently, publishing constantly helps you become more visible on the platform. This means that if you publish frequently, a larger audience—including both your current followers and prospective new followers—is more likely to notice your posts.
Finding the appropriate balance for your audience is crucial because posting too regularly could tyre them out and lead to unfollowing, while posting seldom could make them lose interest. It is advised to post at least once per day, but it is also crucial to think about the scheduling of your posts and to post at times when your audience would be most receptive.
It’s also crucial to remember that the calibre of your material matters more than the number of posts you make, so make an effort to produce valuable, interesting information for your audience.
2. Use Hashtags
A fantastic technique to increase the visibility of your material on Instagram is by using hashtags. A term or phrase that contains the “#” sign before it, making it a clickable link, is referred to as a hashtag. Users who click it will be directed to a feed of all publicly available posts that contain the specified hashtag. Users can do this to search and learn about content pertaining to particular subjects or themes.
It’s crucial to utilise hashtags that are pertinent to your specialty while posting online. If you’re a fashion brand, for instance, you might want to include hashtags like #fashion, #style, #ootd, etc. Utilizing pertinent hashtags makes it easier for visitors who are searching for content on related topics to find your content.
Utilizing a blend of trending and industry-specific hashtags is also crucial. Although it will be more difficult to stand out because of the millions of postings using popular hashtags like #instagood or #tbt, they can still help you expand your audience. Niche-specific hashtags have fewer posts, making it simpler for readers interested in that particular issue to find your material.
As Instagram allows, it is advised to use no more than 30 hashtags each post. Additionally, it’s crucial to remember that using ineffective or prohibited hashtags may result in Instagram’s algorithm penalising your account, so make sure to do your research and select hashtags that are appropriate for your content.
3. Engage With Others
Building relationships and gaining new followers on Instagram may both be accomplished by engaging with other users. On the site, there are numerous ways to interact with others:
Commenting on posts made by other users: Make insightful, pertinent comments on other users’ posts. This will draw their interest and entice them to look at your account.
Liking other users’ posts: Liking other users’ posts is a quick and simple method to express your support and gratitude for their material.
Responding to comments on your own posts: Reacting to comments on your own posts is a terrific approach to let your followers know that you respect their participation and appreciation of their input.
Sending direct messages: Sending direct messages is a fantastic way to get to know other users and may be used to cooperate on projects, provide support, or just to introduce yourself.
Collaboration and tagging: Tagging other users in your posts or collaborating with them is a terrific way to introduce your followers to fresh accounts and information.
You can develop connections with other Instagram users, raise your profile on the network, and gain new followers by interacting with other people. It’s crucial to be sincere and authentic in your conversations and avoid only participating to increase your following.
4. Run Contests and Giveaways
Running Instagram competitions and giveaways is a terrific method to increase engagement and draw in new followers. Here are some pointers for organising profitable giveaways and contests on the platform:
The terms and conditions for the competition or giveaway should be made very clear. Ensure that users can easily comprehend the rules for entering and what the prizes are.
To attract a larger audience, advertise the competition or giveaway on your Instagram account and other social media sites.
Make up a special hashtag just for the giveaway or contest. Users will find the giveaway or contest easily, and it will also be simple for you to keep track of entries.
Make sure your target audience will find the awards interesting and relevant. More people will be inspired to participate as a result.
Pick a winner at random and contact them right away. Build trust with your audience by being open and honest throughout the process.
Share the winner’s post or story on your account to congratulate them and to demonstrate to your audience the legitimacy of the contest.
Contests and giveaways are excellent strategies to boost engagement and gain new Instagram followers. It’s crucial to ensure that the contest or giveaway is carried out in a fair and transparent manner, and that the prizes are in line with the preferences of your target audience.
5. Utilize Instagram Stories
Using Instagram Stories is a fantastic method to expand your audience and boost interaction on the platform. Here are some suggestions about how to use Instagram Stories efficiently:
Share behind-the-scenes content: Instagram Stories are a fantastic method to show your followers what happens at your company or brand while you’re not looking.
Utilize interactive features: Instagram Stories has a number of interactive features that can help to boost engagement, including polls, quizzes, and questions.
Use hashtags and location tags: Using hashtags and location tags on Instagram Stories can assist to enhance visibility and reach a wider audience, just like with normal posts.
Share user-generated content: Posting user-generated content to your Instagram Stories is a fantastic way to let your followers know that you appreciate their work and to publicly thank them.
Use Instagram Story Ads: Instagram Stories Ads are an excellent way to reach a larger audience, especially for businesses or brands looking to advertise their goods or services.
Utilize Instagram Story highlights to categorise your tales by topic and keep them constantly visible on your profile. Even after your stories have ended, this might serve to keep your audience interested in and informed about your company.
You may market your brand or items, engage with more of your followers, reach a larger audience, and more by using Instagram Stories. To keep your fans interested and engaged, it’s critical to regularly provide new and engaging content.
6. Collaborate with Influencers or Other Brands
On Instagram, collaborating with influencers or other brands is a terrific method to promote your company and reach new audiences. Here are some suggestions for productive collaboration:
Find influencers or companies who share the same values as and are relevant to your target market. Working with businesses or influencers who share your beliefs and target market will make the cooperation more likely to be successful and well-liked by your followers.
Contact brands or influencers to suggest a partnership. Make sure you understand exactly what the collaboration entails and what advantages there will be for both parties.
Think about cross-promotion: It’s one of the most popular strategies to work together. This may involve activities like mentions, freebies, or jointly produced material.
Create a combined event or campaign: Working with another company or influencer to organise an event or launch a campaign is a terrific approach to expand your brand’s reach and exposure.
Produce co-branded content: Co-branding content with another company or influencer can help you expand your brand’s reach and attract new customers.
Influencer marketing campaigns, in which brands work with influencers to promote their goods or services, are another method of collaboration.
On Instagram, collaborating with influencers or other brands can be a terrific way to promote your company and reach new audiences. It’s crucial to thoroughly weigh the possible advantages and disadvantages of any collaboration and make sure that it complements your overarching marketing plan.
7. Create Instagram Ads
A excellent strategy to advertise your brand on Instagram and reach a larger audience is to use Instagram advertising. The following steps will help you create excellent Instagram ads:
Prior to developing an advertisement, it is crucial to clearly define your advertising objectives. Having a clear purpose can help to guarantee that your advertisement is focused and efficient, whether it’s to raise brand awareness, increase website traffic, or increase sales.
Select your ad format from those provided by Instagram, which include photo advertisements, video ads, carousel ads, and narrative ads. Select the format that most closely fits your advertising goals and target market.
Make your advertising content appealing; the effectiveness of your campaign will depend on it. Make sure your advertisement has eye-catching visuals and compelling language.
You can use Instagram to target your audience in a number of ways, including by demographics, interests, habits, and more. By utilising these alternatives, you may direct your advertising to the individuals most likely to be interested in your good or service.
Set your spending limit and offer price for the advertising campaign. You can choose from a variety of customizable ad budget options on Instagram to accommodate any budget, as well as a bid strategy that best suits your advertising goals.
Monitor and optimise your campaign: Keep an eye on the effectiveness of your advertising effort and adjust as necessary to improve outcomes. To monitor the analytics of your ads and make any adjustments, use Instagram Insights.
Making Instagram advertising can be an effective approach to promote your brand and attract a larger audience on the site. To maximise results, it’s critical to clearly define your advertising goals, select the best ad type, develop compelling ad copy, identify your target market, allocate funds, and track the effectiveness of your campaign.
8. Use Instagram Analytics
Understanding how your material is performing and what changes you can make to improve your outcomes need using Instagram analytics. Here are a few strategies for using Instagram analytics well:
Follower tracking: Keep track of your follower count to see whether it is increasing, staying the same, or declining. Recognize trends in the growth of your followers, and if necessary, modify your plan.
Analyze engagement rates: The engagement rate on your posts, which is calculated by dividing the total likes and comments by the total number of followers, should be examined. This will make it easier for you to identify the kinds of material that are connecting with your audience.
Follow your reach: Follow the number of distinct accounts that have seen each of your posts, or the reach of your posts. This will enable you to gauge the audience that your material is attracting.
Examine the demographics of your audience: Instagram Insights offers information on the gender, age, geography, and interests of your audience. Make use of this knowledge to better comprehend your target market and produce content that appeals to them.
Track your website traffic: You can also monitor the traffic to your website that originates from your Instagram profile, stories, or advertisements using Instagram Insights. This can help you determine how much and where Instagram-related traffic is driving to your website.
Monitor your competitors: Pay attention to how they perform and take note of their tactics. Utilize Instagram analytics tools like socialblade, iconosquare, and others to assess how you stack up against the competition.
You may learn a lot about how your material is doing and what adjustments you can do to get better results by using Instagram analytics. Monitoring your competition while keeping an eye on your follower count, engagement rates, reach, audience demographics, and website traffic is crucial. You will be better able to comprehend your audience as a result and provide material that appeals to them.
9. Optimize Your Profile
Enhancing your Instagram profile might help you gain more followers and be more visible. Here are some suggestions for improving your profile:
Use a clear profile picture: Use a profile photo that is crystal clear and accurately depicts your brand or personal identity. It’s best to use a logo or a professional headshot.
Write a fascinating bio: People will read your bio as soon as they visit your profile, so make sure it captures their attention and clearly conveys who you are and what your brand stands for.
Use relevant keywords in your bio: Incorporate words that are pertinent to your brand or sector into your profile. When people use such terms to locate you, it will be simpler as a result.
Include a call-to-action: In your bio, encourage readers to do something specific, such go to your website or subscribe to your newsletter.
Utilize Instagram Stories Highlights: Use Instagram Tales Highlights to showcase your finest stories on your profile permanently. Create Instagram Stories Highlights. This may be an effective strategy to promote your company’s image and offerings.
Link your Instagram profile to your other social media accounts: Add links to your Facebook, Twitter, and LinkedIn profiles. By doing this, you’ll be able to gain more followers on other platforms and improve your visibility.
Utilize Instagram Business Profile: Change your personal profile to a business profile to gain access to Instagram Insights, which can help you identify your target audience and learn how to connect with them.
Enhancing your Instagram profile might help you gain more followers and be more visible. You can create a profile that effectively represents your brand and draws new followers by using a clear profile picture, writing a compelling bio, using keywords, including a call-to-action, utilising Instagram Stories Highlights, linking your other social media profiles, and using Instagram business profile.
10. Keep Your Content Unique and Creative
Building a great Instagram presence requires maintaining original and innovative material. Here are some strategies for producing original and imaginative content:
Create your own look: For your Instagram material, create a distinct visual look that is in line with your brand. Utilizing a particular colour scheme, particular filters, or a constant compositional approach can accomplish this.
Tell a story with your content: Your material should be used to convey a story about your brand, your goods or services, or your way of life. By doing this, you’ll be able to connect with your followers more deeply and engage them.
Get creative with captions: Use your captions creatively to provide context to your images and videos and to construct a narrative. To interest your audience, use comedy, narrative, and open-ended questions.
Experiment with different formats: Try out multiple formats, such as videos, carousels, IGTV, IG Live, and reels. Examine various lengths, topics, and production values to see what appeals to your audience the most.
Show behind-the-scenes material: Display information about the steps involved in producing a good or service or the individuals responsible for making it happen. By doing this, you’ll be able to personalise your brand and assist your fans get to know you better.
Use user-generated content: Encourage your followers to share their own content that highlights your goods or services, and then repost or share that content on your feed to employ user-generated content. As a result, your brand’s community will grow stronger.
Stay relevant and up to date: Keep up with the most recent trends and changes in your field, and make sure your material reflects these in order to stay current. Use pertinent hashtags and join popular discussions.
You can distinguish your business from the competition by keeping your material original and fresh. You can produce content that connects with your audience and increases your following by developing your own style, telling a compelling story with your posts, being inventive with captions, experimenting with different formats, showing behind-the-scenes footage, utilising user-generated content, and remaining current and relevant.
11. Use Instagram Live
Users can broadcast live video to their followers using the Instagram Live feature. It might be a potent strategy for increasing your Instagram following. These are some strategies for using Instagram Live to accelerate your growth:
Host Q&A sessions with your followers using Instagram Live so that they can ask you questions and you can respond to them immediately. This may facilitate developing a stronger bond with your supporters.
Use Instagram Live to provide exclusive material, such as product demonstrations, behind-the-scenes views, or sneak peeks at upcoming projects. This may contribute to a feeling of exclusivity and increase interest in your business.
Collaborate with other influencers or brands: Host joint Instagram Live sessions with other influencers or brands in your sector. Your brand may be exposed to new audiences as a result, increasing your following.
Offer prizes for the first commenter or the greatest question posed during the live session when you use Instagram Live to run giveaways and competitions for your followers.
Share industry expertise: During Instagram Live, share knowledge and insights about your sector, such as the most recent trends, best practises, or forthcoming events. By doing this, you’ll establish your authority and draw more followers who are enthusiastic about your sector.
Share private moments: During Instagram Live, share private moments, such as the behind-the-scenes of your daily activities or an important event you are attending. By doing this, you may humanise your company and establish stronger ties with your customers.
Encourage your fans to join Instagram Live and engage with you and one another throughout the broadcast to use the feature to foster community. As a result, your brand may develop a sense of community.
You can foster a sense of exclusivity and engagement around your brand while growing your Instagram following by using Instagram Live to host Q&A sessions, provide exclusive content, collaborate with other brands or influencers, run giveaways and contests, share business insights, share personal moments, and foster community.
In conclusion, expanding your Instagram following and creating a strong brand might be difficult tasks, but by implementing the ten tested methods mentioned above, you’ll be well on your way to finding new audiences and realising your objectives.
The secret is to be strategic and constant in your approach, whether it be through consistency in your posting, interaction with your followers, or partnerships with influencers and other brands. Additionally, be sure to optimise your profile and maintain original and innovative content. To further accelerate business growth, make use of Instagram analytics and Instagram Live features. You can see tangible benefits and gradually increase your Instagram profile if you put in the necessary time and effort.