Email marketing is the practice of promoting goods and services through email. A series of emails, such as newsletters, advertisements, or targeted campaigns, may be sent to a list of present or potential clients. Email marketing has the potential to be a highly profitable approach to reach a sizable audience. It can be applied to foster consumer relationships, raise brand recognition, and boost sales.
You need a subscriber list, an email marketing service, and a plan in order to run an efficient email marketing campaign. The technical facets of sending emails, such as list management and deliverability, will be handled by the email marketing service. The campaign’s objectives, the kind of information to be distributed, and the intended audience should all be included in the strategy. In addition, it’s crucial to adhere to rules and legislation that pertain to emailing, such as the CAN-SPAM Act in the US and GDPR in the EU.
Table of Contents
- 1. GetResponse
- 2. AWeber
- 3. Constant Contact
- 4. Mailchimp
- 5. ConvertKit
- 6. Drip
- 7. Campaign Monitor
- Conclusion
Below is a list of the top 7 email marketing platforms:
1. GetResponse
GetResponse is a comprehensive internet email marketing platform that gives companies and individuals access to a number of tools for developing and distributing successful email campaigns as well as automating and enhancing their marketing initiatives. GetResponse has a variety of features, some of which are:
Email design and templates: GetResponse provides a variety of editable templates that let you make emails that appear professional without having any prior knowledge of HTML.
List management: GetResponse makes it simple to target particular demographics with your campaigns by letting you group your subscribers into various lists and segments.
Automation: GetResponse enables you to automate email campaigns, such as welcoming new subscribers and notifying customers of abandoned carts. Additionally, a range of automation workflows are available, including those for lead nurturing, cart abandonment, and customised messaging.
Landing pages: GetResponse provides a landing page builder so users can quickly and easily develop pages that convert well.
Webinars: GetResponse offers tools for setting up, advertising, and managing webinars, including as sign-up pages, alerts, and connection with Zoom or GoToWebinar.
E-commerce: GetResponse provides a range of tools for e-commerce enterprises, including order confirmation email automations, product recommendations, and abandoned cart recovery.
Analytics:GetResponse offers thorough information on how well your email campaigns performed, including open and click-through rates as well as which links were clicked.
GetResponse provides new customers with a free trial as well as subscription plans with enhanced functionality and larger sending caps.
2. AWeber
AWeber is an email marketing platform that provides both organisations and individuals with a number of capabilities to help them develop and send successful email campaigns. AWeber provides a number of features, such as:
Email design and templates: AWeber provides a variety of editable templates that let you produce emails with a professional appearance without having any prior knowledge of HTML.
List management: AWeber makes it simple to segment and list your subscribers, allowing you to target particular demographics with your campaigns.
Automation: AWeber enables you to automate your email campaigns, such as welcoming new subscribers and notifying customers of abandoned carts.
Sign-up forms: AWeber provides a range of sign-up forms, such as lightbox, slide-in, and embedded forms, to help you expand your email list.
Analytics: AWeber offers comprehensive metrics on the effectiveness of your email campaigns, including open and click-through rates as well as the links that were clicked.
Integrations: AWeber interacts with a wide range of other systems and applications, including Shopify, WordPress, Salesforce, and others.
AWeber provides new users with a free 30-day trial before charging them for subscriptions with more robust features and greater sending caps.
3. Constant Contact
Constant Contact is an email marketing platform that provides both organisations and individuals with a number of capabilities to help them develop and send successful email campaigns. Constant Contact provides a number of features, including:
Email design and templates: Constant Contact provides a variety of editable templates that let you make emails that appear professional without having any prior knowledge of HTML.
List management: Constant Contact makes it simple to target particular demographics with your campaigns by letting you group your subscribers into separate lists and segments.
Automation: Constant Contact enables you to automate your email messages, including welcoming new subscribers and notifying customers of abandoned carts.
Event Marketing: Constant Contact offers tools for organising, publicising, and administering events, such as registration forms and email invitations.
Surveys: Create polls and surveys with Constant Contact to get input from your subscribers or customers.
Social media: Constant Contact provides solutions to assist you in promoting your campaigns on social media, expanding your audience, and increasing website traffic.
Analytics: Constant Contact offers thorough analysis of your email campaigns’ performance, including open and click-through rates as well as the links that were actually clicked.
For new customers, Constant Contact provides a free trial as well as subscription plans with more sophisticated capabilities and greater sending allowances.
4. Mailchimp
Mailchimp is a well-known email marketing tool. It enables companies and private users to send email campaigns to a list of subscribers. Among the things that Mailchimp provides are:
List management: Mailchimp makes it simple to target particular demographics with your campaigns by letting you group your subscribers into distinct lists and segments.
Email design & templates: Mailchimp provides a variety of editable templates that let you make emails that appear professional without having any prior knowledge of HTML.
Automation: Mailchimp enables you to automate your email campaigns, including welcome emails to new subscribers and emails to consumers whose shopping carts have been abandoned.
Analytics: Mailchimp offers thorough analysis of your email campaigns’ performance, including open and click-through rates as well as the links that were clicked.
Landing Pages: Creating landing pages to advertise your goods, services, or events is possible with Mailchimp’s landing page builder and hosting service.
Integrations: Mailchimp has several other platforms and services, like Shopify, Magento, Salesforce, and more, with which it is compatible.
Additionally, Mailchimp provides a free plan for small organisations in addition to subscription plans with additional features and greater sending caps.
5. ConvertKit
A platform for email marketing created exclusively for bloggers and other online creators is called ConvertKit. A variety of options are available to help companies expand and monetize their audience. ConvertKit provides a number of features, such as:
List management: ConvertKit makes it simple to target particular demographics with your campaigns by letting you group your subscribers into multiple lists and segments.
Automation: ConvertKit enables you to automate email campaigns, such as welcoming new subscribers and notifying customers of abandoned carts.
Forms and landing pages: ConvertKit provides a range of forms and landing pages, including opt-in forms, landing pages, and webinar registration forms, to help you expand your email list.
Visual Automation: ConvertKit provides a visual automation editor that makes it simple to build and manage intricate automation sequences.
Tag-based segmentation: ConvertKit’s tag-based segmentation feature makes it simple to target particular demographics with your advertising campaigns by letting you divide your audience according to their interests and behaviour.
Integrations: ConvertKit interfaces with a wide range of other systems and applications, including Leadpages, Shopify, WordPress, and more.
ConvertKit provides new customers with a 14-day free trial as well as subscription plans with more sophisticated capabilities and greater sending limitations.
6. Drip
Drip is an email marketing platform that provides both organisations and individuals with a number of capabilities to help them develop and send successful email messages. Among the features provided by Drip are the following:
List management: Drip makes it simple to target particular demographics with your campaigns by letting you segment and list your subscribers.
Automation: Drip enables you to automate email messages, such as welcoming new subscribers and notifying customers of abandoned carts. Additionally, a range of automation workflows are available, including those for lead nurturing, cart abandonment, and customised messaging.
E-commerce: Drip provides a range of capabilities for e-commerce companies, including order confirmation email automations, product recommendations, and abandoned cart recovery.
Tag-based segmentation: Drip’s tag-based segmentation feature makes it simple to target particular demographics with your advertising campaigns by letting you divide your audience according to their interests and behaviour.
Workflows: Drip gives you the option to design customised email campaigns and automations using a visual workflow builder.
Integrations: Drip has several different platforms and services, like Shopify, WordPress, Salesforce, and more, with which it is compatible.
Drip provides new users with a 14-day free trial as well as subscription plans with enhanced functionality and higher sending caps.
7. Campaign Monitor
A variety of capabilities are available on the email marketing platform known as Campaign Monitor that enable both businesses and individuals to design and send successful email campaigns. Among the features provided by Campaign Monitor are:
Email design and templates: Campaign Monitor provides a variety of editable templates that let you make emails that appear professional without having any prior knowledge of HTML.
List management: Campaign Monitor makes it simple to target particular demographics with your campaigns by allowing you to categorise your subscribers into various lists and segments.
Automation: Campaign Monitor enables you to automate your email campaigns, including the sending of welcome emails to new subscribers and emails to clients whose shopping carts have been abandoned.
Surveys: Create surveys and polls using Campaign Monitor to get feedback from your clients or subscribers.
Analytics: Campaign Monitor offers thorough analysis of your email campaigns’ performance, including open and click-through rates as well as the links that were actually clicked.
Integrations: Campaign Monitor interfaces with a wide range of other systems and applications, including Shopify, Salesforce, and WordPress.
For new customers, Campaign Monitor provides a free trial as well as subscription plans with enhanced functionality and greater sending allowances.
Conclusion
In conclusion, Mailchimp, Constant Contact, GetResponse, AWeber, ConvertKit, Drip, and Campaign Monitor are the top 7 email marketing systems. Each platform provides a distinct combination of features and skills that can assist companies and organisations in connecting with and engaging with their target market. Because of its list management, automation, and analytics tools, Mailchimp is a well-liked option. A user-friendly interface and a selection of templates are provided by Constant Contact. GetResponse is a single email marketing platform including landing pages, marketing automation, and email marketing.
An intuitive platform with many automation and analytics options is called AWeber. A variety of themes, automation, and analytics solutions are available from Campaign Monitor, Drip, and ConvertKit, which is geared toward bloggers and other online creators. When selecting an email marketing platform, it’s critical to take your unique demands and expectations into account. All of them provide a free trial as well as subscription plans with better features and greater sending allowances.