Having a website is crucial for any business to succeed in the modern digital era. To draw in more visitors and improve its exposure, a website must be optimised for search engines, which goes beyond merely having one. If you have a Wix website, SEO optimisation is essential for raising your search engine rankings and increasing visitors. The good news is that you can use a number of recommended practises to make your Wix website SEO-friendly.
These actions will help you increase your website’s exposure and draw in more visitors, from picking the proper keywords to producing high-quality content, employing descriptive URLs, optimising your graphics and website layout, activating HTTPS, and uploading your sitemap to Google. You may succeed and enhance your internet visibility by using these seven effective Wix SEO optimisation techniques.
Table of Contents
- 1. Choose the Right Keywords
- 2. Create High-Quality Content
- 3. Use Descriptive URLs
- 4. Optimize Your Images
- 5. Optimize Your Website Structure
- 6. Enable HTTPS
- 7. Submit Your Sitemap to Google
1. Choose the Right Keywords
Selecting the appropriate keywords is essential for Wix SEO optimisation. The best way to select keywords for your website is as follows:
1. Know Who Your Audience Is: Know who your target market is and what they are looking for. To determine the pertinent keywords and search terms that your audience is utilizing, make use of tools like Google Keyword Planner, Ahrefs, and SEMrush.
2. Find Keywords with High Volume and Low Competition: Search for keywords with a lot of searches but little competition. These keywords will increase traffic to your website and are simpler to rank for. You might choose to focus on keywords like “handmade jewelry,” “unique jewelry,” or “custom jewellery” if you run a Wix website that sells handmade jewelry, for instance, because they have a high search volume and little competition.
3. Make Use Of Long-Tail Keywords Long-tail keywords are specialised search terms that individuals use. Compared to wide keywords, they are longer and more focused. Instead of focusing on “jewelry,” you may want to target “handmade gemstone jewellery” or “custom silver earrings.” Low search volume long-tail keywords are simpler to rank for and generate more targeted visitors to your website.
4. use Keywords in Your text: After determining your target keywords, use them naturally in the text of your website. Use your keywords in the headings, body text, meta descriptions, and title tags. Use the keyword “handmade jewelry,” for instance, throughout your content and in your page title and meta description.
By picking the appropriate keywords, you may increase the visibility of your website in search results, increase traffic to your site, and eventually boost sales and revenue.
2. Create High-Quality Content
It’s crucial to provide high-quality content if you want to improve the SEO of your Wix website. Here are some pointers for producing top-notch content:
1. Do Your Topic Research: Do some research on subjects that are pertinent to your industry and target market. To determine the most popular subjects and phrases, use resources like Google Trends, Ahrefs, and Buzzsumo.
2. Deliver Value: Produce material that benefits your audience. This could take the shape of instruction manuals, tutorials, case studies, or business news. The material must be interesting, educational, and original.
3. Use Your Keywords Naturally: Throughout your article, naturally incorporate your target keywords. Avoid forcing them in as this will harm your SEO. Use your keywords in the headings, body text, meta descriptions, and title tags.
4. Improve Your Headlines: Your headlines have to be enticing and informative. When applicable, incorporate your goal keywords into your headlines. This can raise your search engine ranks and increase clickthrough rates.
5. Use Visuals: Where possible, incorporate photos, films, or infographics into your material. Text can be broken up using images to make it more readable, entertaining, and better for users.
6. Make Your material Easy to Read: To make your material simple to read, use short paragraphs, bullet points, and subheadings. Do not use technical or jargony terminology that your readers might not comprehend.
7. Refine and proofread: Make sure your writing is clear and flawless. Content that is poorly written can harm both your credibility and the user experience.
You may increase your website’s exposure in search results, increase traffic to your website, and establish your brand as an expert in your field by producing high-quality content.
3. Use Descriptive URLs
Your Wix website should be SEO-optimized by using descriptive URLs. This is why:
1. Aids in Content Understanding by Search Engines: Descriptive URLs with pertinent keyword phrases aid in content comprehension by search engines. This can raise your website’s search engine ranks and increase traffic to it.
2. Makes Your URLs Memorable: Descriptive URLs are simpler for people to keep in mind and share. This might improve the visibility of your website and draw more visitors.
3. Enhances the user experience: Using descriptive URLs gives users a heads-up about what to expect when they click through to your page. The user experience can be enhanced, and bounce rates can be decreased.
The following advice will help you make meaningful URLs for your Wix website:
1. Use Relevant Keywords: Where appropriate, include relevant keywords in your URLs. This can raise your website’s search engine ranks and increase website traffic.
2. Keep it Short and Simple: Make sure that your URLs are simple to read and remember. Use short, simple URLs rather than big, convoluted ones.
3. Use Hyphens to Separate Words: In your URLs, use hyphens to divide words. Search engines and people will have an easier time reading and understanding it as a result.
4. Don’t Use Special Characters: When creating URLs, stay away from using special characters like underscores, ampersands, and question marks. These may be challenging for people to recall and may cause problems with search engine indexing.
You can increase your website’s exposure in search results, make your URLs more memorable, and enhance user experience by designing descriptive URLs for your Wix website.
4. Optimize Your Images
The SEO of your Wix website can be enhanced by optimising your photos. Here are some suggestions for image optimisation:
1. Reduce the size of your photos: Large images might negatively affect SEO by slowing down the loading time of your website. To reduce file size without compromising quality, use applications like TinyPNG or JPEGmini to compress your photographs.
2. Use Descriptive File Names: Give your photographs names that are descriptive and contain pertinent keywords. Your search engine rankings may go up as a result, and it will also be simpler to find your photographs in image search results.
3. Include Alt Text: Alt text, which describes your image when it cannot be loaded, should be included. Use keyword-rich alt text that is evocative and provides context for individuals who are blind or visually impaired to raise your search engine rankings.
4. Select the Appropriate File Type: Select the appropriate file type for your photographs. Use PNGs for transparent images and JPEGs for pictures.
5. Rescaling Your photographs: Rescaling your photographs to the right sizes for your website. Even when large photos are reduced in size using HTML or CSS, your website may take longer to load.
6. Use Captions and Contextual Information: Use captions and contextual data to explain your photographs in more detail. This can enhance user experience and provide search engines more context.
By optimising your photos, you may increase the speed at which your website loads for users as well as your search engine rankings.
5. Optimize Your Website Structure
Wix SEO includes optimising your website’s structure, which is crucial. A well-structured website can make it simpler for crawlers and indexers to grasp the hierarchy and organisation of your material. Here are some pointers for improving the architecture of your website:
1. Use a Clear and Logical Navigation: To make it simple for consumers to get the information they need, use a clear and logical navigation menu. Don’t overuse submenus and give your menu items descriptive language.
2. Employ Header Tags: To organise your content, employ header tags (H1, H2, H3, etc.). This can raise your search engine ranks by assisting search engines in understanding the hierarchy of your material.
3. Create a Sitemap: List every page on your website in a sitemap. Search engines will find it simpler to crawl and index your website as a result.
Use breadcrumbs as a navigational help to show people how they arrived at a specific page on your website. This can enhance user experience and make it simpler for search engines to comprehend the structure of your website.
5. Create Internal Links: Internal linking is the technique of including links within your content to other web pages on your website. This aids users in locating relevant content while also assisting search engines in comprehending the context of your content.
6. Improve Your URLs: To make it easier for search engines to grasp the content of your sites, use descriptive URLs that contain pertinent keywords. It will also be simpler for users to remember and share your URLs, which will help your search engine results.
You can raise your website’s search engine rankings, make it simpler for users to discover the content they need, and provide them a better overall experience by optimising your website’s structure.
6. Enable HTTPS
Setting up HTTPS is a crucial part of SEO-optimizing your Wix website. A secure connection is created between the user’s browser and the website using HTTPS, a secure variant of HTTP. The following are some justifications for enabling HTTPS:
1. Strengthens Security: Enabling HTTPS creates a secure connection between the user’s browser and the website, preventing hackers and other nefarious parties from intercepting sensitive data.
2. Improves Search Engine Rankings: As a result of Google’s announcement that HTTPS is a ranking signal, websites that use HTTPS may have a minor ranking advantage over websites that don’t.
3. Increases Visitors’ Trust: The secure padlock icon in their browser’s address bar is a sign of trust, and visitors may be more inclined to believe your website and give personal information if they see it.
Here’s how to make your Wix website HTTPS-compatible:
1. Upgrade to a Premium Plan: You must upgrade to a premium plan in order to enable HTTPS on your Wix website. Users who pay a fee only have access to the HTTPS protocol.
2. Install an SSL certificate: You must install an SSL certificate after upgrading to a premium account. The secure connection between the user’s browser and the website is provided by this certificate, which confirms that your website is safe.
3. Redirect HTTP to HTTPS: Following the installation of the SSL certificate, HTTP traffic needs to be switched to HTTPS. By doing this, you can be sure that all traffic to your website is safe and secure.
It’s crucial to enable HTTPS on your Wix website if you want to increase security, search engine rankings, and visitor confidence.
7. Submit Your Sitemap to Google
An essential step in making your Wix website SEO-friendly is submitting your sitemap to Google. All of the pages on your website are listed in a sitemap file, which makes it simpler for search engines to scan and index your website. Here’s how to send Google your sitemap:
1. Create a sitemap: To create a sitemap for your Wix website, use a sitemap generating tool. Use the built-in sitemap generator in Wix or the XML sitemap generator.
2. Register with Google Search Console: Google Search Console is a free service that allows you to track and improve the visibility of your website in Google search results. Register for Google Search Console and confirm that your website is actually yours.
3. Send Your Sitemap in: Enter the URL of your sitemap by selecting “Sitemaps” from the menu in Google Search Console. To submit your sitemap to Google, click “Submit”.
4. see Your Website’s Performance: After submitting your sitemap, use Google Search Console to see how your website is performing in Google search results. With the help of this tool, you can monitor how well your website is doing in search engine results and spot any problems that might be harming your SEO.
An essential step in making your Wix website SEO-friendly is submitting your sitemap to Google. You may raise your website’s search engine ranks and increase traffic by making it simpler for search engines to crawl and index your website.
In conclusion, Wix SEO optimisation is crucial for raising your website’s search engine results and increasing traffic. You can increase your website’s visibility and draw in more visitors by adhering to the seven best practises for Wix SEO optimization, which include selecting the appropriate keywords, producing high-quality content, using descriptive URLs, optimising your images, website structure, enabling HTTPS, and submitting your sitemap to Google. Remember that SEO is a continuous process, and it could take some time before you start to see results. However, if you are persistent and patient, you can succeed and enhance your online presence.