8 Dos and Don’ts of Affiliate Marketing for beginners in 2023

Affiliate marketing is a common way for people to make money online. But, there are several dos and don’ts that beginners should be aware of in order to succeed, just as with any business. The main dos and don’ts of affiliate marketing will be covered in this tutorial, along with advice on how to select a topic, develop a website, sign up for affiliate programmes, produce high-quality content, and effectively advertise products.

We’ll also point out frequent blunders to steer clear of, such spamming your audience, promoting inferior goods, deceiving your audience, and breaking affiliate programme rules. Beginners can improve their chances of succeeding in affiliate marketing and creating a successful online business by adhering to these recommendations.

Here are some affiliate marketing dos and don’ts for beginners:

Table of Contents


1. Choose a niche

Yes, let me give you an example so you can see how to pick a niche:

Consider a scenario in which you have a passion for photography and want to promote photography-related products as an affiliate marketer. As the photography niche is extremely broad, you should focus on a particular sub-niche that interests you deeply and that has a sizable following.

Following are some examples of photography-related sub-niches:

1. Landscape photography

2. Portrait photography

3. Street photography

4. Wedding photography

5. Wildlife photography

After deciding on a sub-niche, you can begin producing content that is valuable to and relevant to your audience. If you decide to specialise in landscape photography, for instance, you might write blog entries or make videos explaining how to capture beautiful landscape pictures, what equipment to use, and where to discover the finest places to shoot.

Following that, you can advertise photography-related goods that are pertinent to your sub-niche. These might contain tools that are helpful to landscape photographers, such as cameras, lenses, tripods, filters, and other equipment.

You’ll be able to establish trust and authority in your niche by picking a subject and producing useful content for your audience. This will make it simpler for you to promote products and generate income as an affiliate marketer.

2. Build a website

Making a website that supports your affiliate marketing activities is referred to as “building a website”. Your website should have a pleasing appearance, be simple to use, and offer your visitors useful content. While creating a website for affiliate marketing, you should take the following actions:

1. Choose a domain name and hosting company: Your domain name is your website’s address (e.g. www.yoursitename.com). Choose a domain name that fits your niche and is simple to remember. Also, you’ll need to select a hosting company, which will keep your website files safe and make them available online.

2. Install a content management system (CMS): Using a CMS, such as WordPress or Joomla, will make it simpler for you to produce and manage the content of your website without the need for specialised coding knowledge.

3. Choose a website theme: Go for a theme that is both aesthetically pleasing and pertinent to your market. The theme can be modified to fit your branding and make your website unique.

4. Provide valuable material: Your website should offer your visitors useful content, such as blog entries, instructional videos, product reviews, and other resources pertinent to your industry. Make sure your material is both high-quality and search engine-friendly.

5. Promote affiliate items: After producing worthwhile content, you can begin promoting affiliate products that are pertinent to your market area. You can incorporate affiliate links into your content by using them in tutorials or product evaluations, for example.

You can start an effective affiliate marketing business by developing a website that benefits your audience and subtly advertises affiliate goods.

3. Join affiliate programs

“Joining affiliate programmes” refers to collaborating with businesses that provide affiliate programmes in order to promote their goods and get money from sales generated by your affiliate links. Following are some actions to take when signing up for affiliate programmes:

1. Investigate possible affiliate networks: Search for affiliate networks that have high commission rates and sell products related to your market. You can read reviews, ask other affiliate marketers for recommendations, and conduct online research on various programmes.

2. Use affiliate programme applications: You can submit an application to join affiliate programmes once you’ve located ones that appeal to you. Make sure you meet the qualifying requirements for any programmes you apply for as they may ask that you have a website or a social media following.

3. Review the terms and conditions of the programme: Make sure you read and comprehend the terms and conditions before signing up for an affiliate programme. This will assist you in comprehending the program’s payment schedule, commission structure, and other guidelines.

4. Create unique affiliate links that track sales made through your website or social media accounts once you’ve been accepted into an affiliate programme.

5. Promote affiliate products: Tell your audience about things using your affiliate links. Always promote goods that you have used and would suggest, and make sure to state that you will receive a commission for any purchases made through your links.

You may make money and create a successful affiliate marketing business by signing up for trustworthy affiliate networks and effectively advertising products.

4. Create quality content

One of the most crucial elements of affiliate marketing is “creating quality content”. Your material must be useful and pertinent to your audience, giving them the knowledge they need to make wise purchasing decisions. Here are some guidelines for producing top-notch content:

1. Determine your target market: Make sure you understand your audience’s demands and interests before you start producing content. This will assist you in producing material for them that is valuable and pertinent.

2. Choose a content format: You can produce a wide range of content kinds, such as blog articles, videos, podcasts, and social media updates. Choose a format that appeals to you as a creator and is pertinent to your audience.

3. Do research on your subject: Make sure you have a thorough understanding of your subject before you start writing. This will assist you in producing accurate information that your audience would find useful.

4. Provide value: Your material should add value to your audience, whether it is through entertaining or educating them or by inspiring them. Ensure that your audience will find your information useful in solving their problems or fulfilling their needs.

5. Strategically promote affiliate items: In addition to offering value to your audience, your material should strategically market affiliate products. Include relevant and natural affiliate connections into your writing while keeping it on topic.

You may establish an effective affiliate marketing business by producing high-quality content that benefits your audience and subtly advertises affiliate goods.


1. Spam your audience

In affiliate marketing, you should never spam your audience. Sending someone unwanted or unsolicited messages is known as spamming and is both annoying and unethical. The following are some justifications for not spamming your audience:

1. It harms your reputation: Spamming can harm your reputation and decrease people’s likelihood of trusting you. Over time, this may result in a decline in conversions and income.

2. It breaches anti-spam laws: Spamming is prohibited in many nations and is punishable by fines or other legal repercussions. For the sake of avoiding legal repercussions, be sure you abide by anti-spam rules and regulations.

3. It’s irritating: Most people find spam bothersome, and it might cause them to unsubscribe from your email list or block you on social media.

Focus on producing excellent material that benefits your audience rather than spamming them. Use moral marketing strategies to reach your audience and advertise your affiliate products, like as opt-in email lists, social media advertising, and content marketing. Without using spam tactics, you may develop a successful affiliate marketing business by adding value to and earning the confidence of your audience.

2. Promote low-quality products

With affiliate marketing, it is never a good idea to promote products of poor quality. Promoting inferior goods can harm your reputation and credibility with your audience since, as an affiliate marketer, your reputation is related to the products you advertise. Here are some reasons why you should refrain from endorsing inferior goods:

1. It may deteriorate your rapport with your audience: Your audience has faith in you to offer them reliable advice. If you advocate subpar goods, your audience can stop believing in you and stop following your advice in the future.

2. Your reputation could be harmed. It might be detrimental to your reputation as an affiliate marketer to promote inferior goods. This could make it more difficult for you to draw in and keep an audience, which could eventually affect your earnings.

3. It may result in fewer conversions: As low-quality products are less likely to result in sales, affiliate marketers may earn fewer commissions as a result.

Focus on advertising high-quality products that you believe in and that add value for your audience rather than low-quality products. When advertising products, conduct thorough research to ensure they live up to your expectations for value and quality. You can boost your chances of long-term success by marketing high-quality products and establishing yourself as a reliable and credible affiliate marketer in the process.

3. Mislead your audience

In affiliate marketing, misleading your audience is a serious ethical transgression that can have detrimental effects on your company. Here are several justifications for not deceiving your audience:

1. It betrays trust: Affiliate marketing depends on the audience’s faith in the affiliate marketer. Your audience trusted you, and if you betrayed that confidence, they were less inclined to do so in the future.

2. It’s improper: It’s unethical and might harm your reputation as an affiliate marketer to intentionally mislead your audience. If you break consumer protection laws, it could potentially result in legal action and sanctions.

3. It may result in unfavourable reviews: If your audience realises you lied to them, they might post unfavourable feedback on your website or social media pages. Over time, this could harm your company’s reputation.

Focus on delivering truthful and accurate information about the products you offer rather than intentionally misleading your audience. Be open and honest about your affiliations, and let people know that clicking on your link will result in a commission. You may establish trust with your audience and eventually run a prosperous affiliate marketing firm by giving them useful and honest information.

4. Break the rules of an affiliate programme

As an affiliate marketer, breaking affiliate programme rules can have a negative impact on your company. Often, affiliate programmes have tight rules and regulations that you must abide by; failing to do so may result in the suspension or termination of your account. The following are possible justifications for not transgressing affiliate programme rules:

1. It could lead to account suspension or termination: Violation of affiliate programme terms could lead to the suspension or termination of your account, which could lead to a loss of earnings and harm to your reputation as an affiliate marketer.

2. It could damage your relationship with the programme: Breaking the terms of the affiliate programme could damage your relationship with the programme and make it more difficult for you to work with them in the future.

3. It’s wrong: Breaking the rules of an affiliate programme is wrong and can hurt your reputation as an affiliate marketer. If you break the terms of service or laws governing consumer protection, it may also result in legal action and sanctions.

Make sure you read and comprehend the terms and conditions of the programme you are working with in order to prevent breaking the rules of affiliate programmes. Be careful to abide by the program’s rules and regulations and to promote its items in a way that complies with its principles. You may establish a good rapport with the programme and raise your chances of being a successful affiliate marketer by adhering to the regulations.


Nevertheless, for individuals prepared to invest the time and energy necessary to create a great online presence, affiliate marketing can be a successful business model. Beginners can improve their chances of success in this business by selecting a topic, setting up a website, signing up for trustworthy affiliate networks, producing high-quality content, and doing an efficient job of product promotion

. Yet, it’s crucial to avoid making typical errors like spamming your audience, endorsing inferior goods, deceiving your audience, and breaking affiliate programme rules. Beginners can establish themselves as reliable and respectable affiliate marketers, develop a devoted following, and create a stable revenue stream by adhering to the dos and don’ts listed in this tutorial. Affiliate marketing can be a lucrative and satisfying business endeavour with the appropriate strategy.

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